In 2011, Big3 Entertainment was granted managing rights to the Duke Energy Center for the Arts – Mahaffey Theater. Big3’s CEO and Chairman, Bill Edwards privately funded an ultra-deluxe VIP Lounge, along with significant upgrades to the Lobby’s decor. With big plans for the future of the venue and for our community, more renovations were to come in 2015. The passion and joy Mr. Edwards feels for St. Petersburg is evident when considering the impact our live-entertainment venue has on the community. St. Petersburg is a city for the arts and with Big3’s guidance our Theater is a major contributor to keeping the arts alive! Since Big3 Entertainment began managing the venue, the Mahaffey Theater has welcomed Live Nation events in addition to our regular programming. This partnership with Live Nation has allowed us to bring amazing world-class entertainment to St. Petersburg like never before!